Skip to main content

An Analysis of a Limca Ad

It starts with the strumming guitar. The languid voice indicates the exhausted feel and then this goes up to a lilting voice full of verve. The emotional, affective component is well exhibited all throughout and in the lyrics - talks of dreams, memories, motives, happiness and laughter. Thakee see zindagi se kuch lamhe / raftaar churaa lo naa - what you want to be (personality - brand personality connect). The frolicking duo is very well portraying the playfulness and the splashing of the water - signifying freshness. The jingle has cognitive aspects too - surreptitiously telling you to get off the mundane, grab the happiness, smile a while, and then steal a Limca. Almost seamless connect to the product. The strategic positioning of the Limca brand at every stage and finally the empty bottle - as you reach that point you are fully energized - a volcano of the water erupts. The guitar-works add that much to the jingle - a very well sung one; quite evocative. The visuals are total conative - splashes of water (maybe even physiological - thirst, heat, boredom). All aspects are well covered. Beat the thirst with a Limca. The association of the bottle with freshness and splash of water - creates a clear associative mapping in the mind. Says steal the beautiful moments. Steal a Limca.

Comments

Popular posts from this blog

Google BigQuery & Apache Hive

Google BIGQUERY is a fast, economical and fully-managed enterprise data warehouse for large-scale data analytics. Details of querying your custom table in BigQuery: https://cloud.google.com/bigquery/quickstart-web-ui The Apache Hive ™ data warehouse software facilitates reading, writing, and managing large datasets residing in distributed storage and queried using SQL syntax. Built on top of Apache Hadoop™, Hive provides the following features: Tools to enable easy access to data via SQL, thus enabling data warehousing tasks such as extract/transform/load (ETL), reporting, and data analysis. A mechanism to impose structure on a variety of data formats Access to files stored either directly in Apache HDFS™ or in other data storage systems such as Apache HBase™ Query execution via Apache Tez™, Apache Spark™, or MapReduce Procedural language with HPL-SQL Sub-second query retrieval via Hive LLAP, Apache YARN and Apache Slider. More details on getting started: 

IIMB PGSEM SOP Essays.

The IIMB PGSEM application for 2008 had a SOP section which required 5 short essays to be written. Here are the ones I had written: Statement of Purpose How do you see the PGSEM helping you in your goals? (150 words) My taking up the PGSEM course has twin objectives, namely, self-development and learning all aspects of setting up, managing a commercial/social enterprise. Having worked in the software industry for five years, I have closely seen the software development life-cycle. However, there are several aspects of business and the economy that are of interest to me and I find the time ripe to explore these in a formal way, through academics; specifically strategic management of a firm, innovation strategies, and the scope of strategic consulting. Getting ready to usher in acceleration in growth opportunities in my care

DNA newspaper plagiarizes my photographs!

The newspaper DNA (Daily News and Analysis - http://www.dnaindia.com/bangalore ) seems to have involved in not verifying its sources of photographs and having used my photographs (does this amount to plagiarism? I think it does) after it carried some of my pictures in the 'After Hrs' section of its newspaper on 31st January 2009, which I had taken at the IIMB Yamini 2009. It is good that they covered the event but they should have cited/verified the sources of the photographs. In all probability they or their sources just picked up the photos from my blog, with the belief that no one would notice anyways - seems they could not escape as luck would have it, I spotted them in the DNA paper on Saturday. It was early in the morning when as I flipped open the last page of the supplement that I was stunned to see my pics, which I was able to recognize immediately - however there were no credits anywhere in sight! Please check the photos below from the e-paper version on their website